Brand Identity & Social Media Design

PROJECT DESCRIPTION. Led a full brand identity, creating a visual system that connects sneaker culture with community and storytelling.

Designed for a community-driven brand looking to mark its ground and create consistent, engaging content.

I developed the logo, color palette, typography, and tone of voice, along with plug-and-play social assets to support ongoing content creation. The focus was on building a flexible system that could grow with the brand while staying visually cohesive.

The final identity supports strong recognition, clear messaging, and a unified brand presence across platforms.