Website Design & Content Refresh

PROJECT DESCRIPTION. Developed a cohesive brand identity system for Experience Nails Academy, including a one-page style guide and customer persona. The project centered on clarity and professionalism, helping the academy position itself as both approachable and authoritative in nail education.

By defining visual direction, tone of voice, and target audience needs, I designed assets to form the foundation for consistent marketing and future course launches — ensuring the academy could connect with students while standing out in a competitive beauty education space.