Digital Campaign Strategy & Design
Justis Connection
PROJECT DESCRIPTION. Designed a downloadable directory to connect users with Black attorneys in a way that felt clear, accessible, and easy to use.
Designed for a highly noted Black-owned company looking to provide a valuable resource while increasing engagement and reach.
Alongside the guide, I created supporting visuals across web and social to introduce the resource and encourage interaction. The focus was on organizing information thoughtfully while creating a cohesive and approachable experience across all touchpoints.
Reached 900+ downloads with a 26% conversion rate 🙌🏽
Work completed in collaboration with Justis Connection. All rights belong to their respective brands.
SKILLS & DELIVERABLES. Lead Magnet | Email Marketing | Social Media Ad Campaign | Active Campaign | Landing Page Design